mortierbrigade news

RSS for dummiesWhat is RSS?RSS does not stand for, as many people think, Really Sexy Spunk, but for Really Simple Syndication (at least, that is the most commonly used term). It is a simple way to stay updated about online content (such as from mortierbrigade). In short, instead of going where the content is, the content comes to where you are. With RSS, you keep up to date with thelatest mortierbrigade news without having to check our site every now and then.How do I get RSS?In order to read RSS, you need an RSS-program. There is a wide variety of RSS-programs, some paying, some not, for Linux, Mac and Windows.. mortierbrigade news http://www.mortierbrigade.com/ What's up at mortierbrigade? Tue, 9 Mar 2010 18:15:55 -0800 Mortierbrigade http://www.mortierbrigade.com/img/rsslogo.jpg http://www.mortierbrigade.com/ Agency of the year, three times in four years http://www.mortierbrigade.com/?id=news Awards - Agency of the year, three times in four years We did it again. Just like last year and three years ago, we were chosen Agency of the Year by Media Marketing and The Association of Communication Companies. Reason: "The fact that this agency has become a reference in the Belgian and international advertising world in just 4 years time... Creatively speaking, mortierbrigade made some of the most innovative, daring and inspiring campaigns of the last twelve months. Eye-catcher of course was the Black Boy-campaign for Studio Brussel's Music for life, which won more awards than any other Belgian campaign ever did. Among others, it won a Titanium at the international advertising-festival in Cannes, something no other agency had ever done before." And the rest... Since we're showing off, let's go all the way. Besides winning Agency of the Year our work and clients got some of the honours as well. Studio Brussels became advertiser of the year, our 'Brudio Stussels' was campaign of the Year, Goedele was media of the Year and finally our former team Tim&Joeri became creatives of the year. Sat, 31 Jan 2009 00:00:00 -0800 Saab hides the prices http://www.mortierbrigade.com/?id=news Work - Saab hides the prices As the car industry is going through some hard times, all brands feel forced to display their prices. But Saab is not a brand like any other so we hid the price, keeping it a secret unless for those that really wanted to find out. An efficient way of getting high quality leads. Mon, 5 Jan 2009 00:00:00 -0800 Efficiency proven by Lutosa http://www.mortierbrigade.com/?id=news Work - Efficiency proven by Lutosa Who said creativity doesn't work? With Lutosa we proved just the opposite. In a very competitive market with a few big brands and lots of private labels, these courageaus players proved that investing in advertising can make a difference. Our radio campaign (puree Bintje - Fries - Pom'pin) that started a year ago, gave the Belgian potato brand a unique territory and a growth in sales while all others are losing ground. Sun, 4 Jan 2009 00:00:00 -0800 Work - Humo against financial crisis http://www.mortierbrigade.com/?id=news Humo magazine is always ready to help people who are in trouble. So to counter the financial crisis HUMO gave away shares, worth 15 euro, to all its readers. In line with the magazine's social awareness it had to be a durable fund, so this is what we came up with. Fri, 18 Jan 2008 00:00:00 -0800 24/06 http://www.mortierbrigade.com/?id=news Awards -Mortierbrigade wins the most important international advertising award, the Titanium Lion. It's the first time in the history of advertising that a Belgian agency wins such an award. The campaign for the charity event 'Music For Life' for radio station Studio Brussels won two gold lions and 1 silver and received the ultimate award at the end of the festival in Cannes. It's a campaign where a black boy infiltrates prime time television and drinks the television host's glass of water in order to draw attention to the lack of drinkable water in Asia and Africa. President of the Jury Mark Tuttsel, Chief Creative Officer of Leo Burnett Worldwide: "The integrated and Titanium Lions are given to campaigns that bring the most inspiring and creative ideas over all categories and disciplines. They set new standards for our profession. It's about ideas that are not only very original but also adapt to human behavior in a way brand or services become alive. These lions are the most valuable of the whole festival because they show a sparkle of where our profession is heading to." Another member of the jury described 'Black Boy' as a campaign with a disarming simplicity, based on a brilliant and powerful idea that communicates its message like no other campaign in this competition. It is an incredible honor for us, Studio Brussels and the entire Belgian advertising industry to win this prize. With this award the Music For Life campaign is one of the most rewarded European campaigns ever in Cannes. This too is something Belgium can be proud of. Awards - Efficiency award Of course we are not only creative but also very effective. For the first time in the short history of mortierbrigade we won the most important efficiency award in Belgium with our 'Street without Hate' campaign. On the 10th of June we received the Silver Effie in the Bozar and the audience gave us the public award as well. We started our campaign after Hans Van Temsche had committed racist murders in Antwerp in 2006. With a very limited budget we convinced 1 out of 5 people living in Antwerp to put a street sign that read 'street without hate' in front of their windows. This resulted in a wave of positive vibes throughout the city. In no time it was adapted by the whole of Flanders. It became a symbol for everyone who was against violence and racism and for an open and tolerant society. Awards - Belgian Creativity Awards At the Belgian Creativity Awards in Knokke, on the 23rd of May, mortierbrigade was elected agency of the year. We won 5 bronze, 8 silver and 2 golden statues. We also received a grand prix for the 'black boy' campaign and became the most creative agency of Belgium. Awards - Brand Activation Awards For our agency, brand activation awards are very important because it is an example of media neutral and integrated thinking where results and efficiency are important. So we are very happy to be recognized as one of the leading agencies in Belgium in this field with 2 gold and 2 silver at the Best of Brand Activation Awards in Brussels. Tue, 24 Jun 2008 00:00:00 -0700 1/02 http://www.mortierbrigade.com/?id=news Awards - We have been chosen Agency of the Year by Media Marketing and The Association of Communication Companies. This for the second time in three years. A word from the jury: 'mortierbrigade won the award for the way they consistently put into practice their slogan 'confuse and conquer'. This approach delivered the agency a big number of new budgets and led to the creation of many remarkable campaigns that push the boundaries.' New Clients - Nike Belgium joins mortierbrigade. Nike Running joined us in november 2007. Nike Football was next. And now Nike wants us to work on their entire range. One of the coolest and biggest brands in the world. Looking for the same coolness & size in Belgium. Cool! New Clients - Passage Fitness Staying in the sports atmosphere: Passage Fitness, one of the biggest chains of fitness centers decided to join us too. An inquiry showed that practising fitness improves your sexlife. So we built a campaign around that. New Clients - Wilkinson The people of Wilkinson asked us to do a campaign on the D.A.R.E Range of razors. Coming soon to a face near you. Work - Productbrigade The first creations of productbrigade have arrived. A cooler for coca cola is being installed in trendy bars around Europe as we speak. And a prototype of an experience we'd like to bring to people's homes: a small kebab machine. We call it 'kebaby'. Have <A HREF="http://www.productbrigade.com" TARGET="_blank">a look</A>. Work - 25 years of studio brussels Studio brussels has always been Flanders' most influential radio station. We made a campaign going back in time to witness some young musical guns present their first demos. The slick producer doesn't recognize the talent at all. Luckily, Studio Brussels did. Here are 3 commercials starring 't Hof van Commerce, Belgian Asociality and dEUS getting their songs butchered by our producer. Work - 'I love the smell of burning rubber in the morning' For Valentine's Day Humo magazine gave away free Durex Endurance condoms, a condom for long -very long- lasting pleasure. Because men like the smell of burning rubber. Here'ss the commercial. Work - Stu bru black boy The charity event 'music for life' was all about drinkable water this year. To announce 'music for life', we worked around the fact that every tv host has a glass of water. It's so common nobody notices it any more. Until we started this guerrilla campaign on Flanders' best watched channel 'één'. It ran for three days, always in prime time... Work - Nike Run for life With nike , people can run listening to music via their iPod while registrating their kilometers. Afterwards, they can collect all their running data online. To create awareness for nike , we decided to sponsor 'music for life'. This charity event was all about drinkable water this year. So we organised 'Run for life'. Next to the glass house, where the main event took place, we put a treadmill. People could run during 6 days and 5 nights. For every covered kilometer nike donated 10 euro to music for life. 1320 kilometers were run. 13200 euro was collected. The online community of nike added another 10.000 euro. Work - Stu bru Tijdloze Every year Studio Brussels rounds up the top 100 songs of all time. Today, nearly all radiostations have adopted this idea. Here'ss the proof that all the other lists are shameless rip-offs. Work - Notarissen To improve the image of the notary in Belgium, we chose a new marketing approach. We felt the clichés existing around this profession couldn't be countered using a traditional approach. In the French-speaking part we made a micro-soap, called 'On passe à l'acte', consisting of 25 episodes set in a notary's office. It's being shown on RTBF 'La Une' at this very moment. Work - Garagetv Jobs Garagetv, a platform similar to youtube, asked us for a sequel to our first campaign. This time we called random companies in reponse to job offers and asked whether it was possible to surf on the internet during work... These conversations were recorded and then played on radio: "fitnessbegeleider, stukadoor and bewakingsagent". Work - 10 years of canvas television. Bringing back the best In december 2007 the television channel Canvas celebrated its 10th year of existence. During an entire month they broadcast some of their best tv moments. To announce this we made some tv commercials featuring Hitler and our nr 1 tennis player Justine Henin. Work - Niko Mysterious Niko has launched a new range of invisible built-in switches named called 'mysterious'. Here's the stunning visual which appeared in top magazines like Wallpaper. Work - Lutosa Lutosa specializes in the manufacture and sale of potato-based products for human consumption. In our radio campaign some potato farmers tried to do the advertising... Listen to "naambekendheid, warm-koud, productje". Work - Canvas groot dictee The great dictation of the Dutch language is the biggest official spelling contest, which is broadcast every year on national television. We made a radio commercial encouraging people to participate in this contest. Featuring the most difficult to type url ever... Fri, 1 Feb 2008 00:00:00 -0800 30/11 http://www.mortierbrigade.com/?id=news Work - Hope I die before I get old To announce that Humo Magazine has restyled, we organised the fake funeral of Humo's heart & soul Guy Mortier lots of top celebrities attended, such as Erik Van Looy, Bart Peeters, Hugo Mathyssen, Stijn Meuris, Lien Vandekelder, Rob Vanoudenhoven, Freya Vandenbossche, Veerle Dobbelaere, Patrick Janssens, Urbanus, Regi and last but not least Pamela Anderson. Here's the movie. Tue, 30 Jan 2007 00:00:00 -0800 31/10 http://www.mortierbrigade.com/?id=news Work - Peter Vandeveire's We made an innovative campaign for the best radio station in Belgium, Studio Brussel, in which popular radio host Peter Vandeveire played a game of hide-and-seek with the listeners. He hid in a hole somewhere in Belgium and whoever found him got 7500 euro. In a seeding campaign we launched movies "cow", "mais", "loft", "hay", "mountain", "speech" and print ads of Osama bin Laden advising Peter on how to hide. We also made spots of Peter "banana", "phone", "sleeping", "osama-peter" daring the public to find him. The campaign was picked up by national press and many sites. Work - Baby you can't drive my car For Canvas, one of the national television channels, we made a campaign for a new series about Muslim culture, called the Road to Mekka. We made some remarkable radio commercials ("Rica Mekka Girl" & "Hyron Rodos") and ads promoting a fictitious car and fashion brand, using the traditional morals and customs traditional in Muslim countries like Saudi-Arabia. As such no women were allowed to drive the car or wear the dress outside. A telephone number and website informed people of our intentions to promote the documentary. Work - Women are heroes We made an awareness and fund-raising campaign for MSF. In a moving commercial for cinema and television we drew attention to the important role women play in our everyday lives as they do so much to support their family while they themselves are often overlooked. It's our task to help them. Work - Humo's book film Humo, the second biggest magazine in Belgium, gave away a free sample of 'Ex-drummer', the movie and the book, with each copy. The commercial featured the characters from the movie. Work - Sarkozy is not amused The Newspaper Le Soir launched its new website. With even more articles, videos, soundbites, portfolios, forums, dossiers, blogs and chats to interact and respond to the news. The main information site in French-speaking Belgium wishes you a warm welcome to info 2.0 We launched a viral featuring Sarkozy and also these print ads. Some of them have reacted already. They were 'not amused'. Also for Le Soir we made two ads to promote the cultural supplement on Wednesday. Work - Tailoring a la carte Café Costume is a unique fashion store in Antwerp. Its mission is to offer tailor - made costumes at reasonable prices. For Vitrine, a project in Antwerp where fashion designers claim the streets and shop windows, we used elements of the street to draw attention to the unique character of both the store and tailor-made costumes. One of the things we did was put pincushions on the road barriers. The campaign generated a lot of free press in local and national media and traffic to the shop increased by 65%. Work - Candid radio for Garagetv.be Garagetv is the Flemish version of Youtube. To launch the site, we asked 3 famous Belgian actors to do voice-overs for some radio commercials. What they didn't know, is that they were being filmed. While they were doing their job, we pulled different pranks on them involving spiders, snakes, worms and a very bad technician. Through PR and seeding we hope to get the attention of the surfers and increase traffic to <A HREF="http://www.garagetv.be" TARGET="_blank">the site</A>. Work - Notary becomes soapstar To improve the image of the notary in Belgium we infiltrated mainstream media. We chose not to make a traditional campaign but chose instead to imbed an innovative branded content story in popular media. In '<A HREF="http://www.een.be/televisie1_master/programmas/e_thuis_pers_gastpersonages/index.shtml" TARGET="_blank">Thuis</A>', Belgium's most popular soap we introduced the character of a young notary who is going to take away the prejudice that exists around the profession in Belgium. In the French-speaking part we made a micro-soap of 25 episodes set in a notary's office. It will be aired on the 21st of january on 'La une' Work - Walking the dog Tom&co, the biggest animal products shop in Belgium, is a new client. To increase traffic to the shop and generate talk value we focused on branded promotions in our communication strategy. In these promotions we offer inspiring and surprising products at fantastic prices. This month we tended to our animal lovers and created a fluorescent vest to be used when walking the dog as it's getting darker every evening. New clients - We are very happy to welcome Studio Brussels, Canvas, Le Soir Magazine, BIC Benelux, Lutosa Potatoes and Garage tv (by telenet). New awards - At the Mixx Awards, the most important of Belgian online awards. We won two gold medals (frist prizes) with NIKO and eBay. At the European Brand Activation Awards we won two prizes with materazzisays.com and zonder haat straat. New team member -Stephanie Zimmermann joins mortierbrigade. Belgium's most wanted strategic planner, Stephanie Zimmermann, joins our agency after five years LG&F and one year TWBA/Brussels. With this reinforcement our strategic department is becoming a force to be seriously reckoned with. With Jef Raeman as brand activator, Tom Himpe supervising and inspiring from London and now Stephanie Zimmerman as well, Joost van de Loo will be moving back to Amsterdam to continue his work on productbrigade and interactive projects from there, as a special force. What a team! Sat, 23 Dec 2006 00:00:00 -0800 30/08 http://www.mortierbrigade.com/?id=news Work - The power of preschooling In this punchy little campaign we let the kids speak for themselves. In the TV spot a string of cute, multi-flavoured children each chuck in one word to compose the message: "Preschool; a good start is half the race". <A HREF="http://www.jaarvandekleuter.be" TARGET="_blank">Online</A> we applied the same mechanism. People can compose their own little videos and spread the word. Dutch spoken. Work - Free minutes, free texts, free thumbs This spring the constant stream of spectacular mobile offers swelled to such levels that journalists dubbed it a "telecom war". We let Tempo Music, a quirky youth brand, comment ironically on the waves of free minutes and SMS that flooded the market. Here's an army of thumbs on a holiday, <A HREF="http://www.mortierbrigade.com/?id=456" TARGET="_blank">several radio spots</A> and web banners. Work - Revolutionary banking - continued The crisp clarity of Deutsche Bank's retail package db m@x, with its high interests and absence of hidden costs, is expressed in print ads and outdoor. <A HREF="http://www.mortierbrigade.com/?id=143" TARGET="_blank">In radio</A> we focused on ridiculing unjustified service costs that many banks traditionally charge you. Work - A naked woman in an ad always works Our Médicins Sans Frontières entry for the 'Standaard Solidarity Prize', a yearly newspaper advertising competition for charities and NGO's, was awarded with a top 5 ranking and publication in the paper. Thu, 30 Aug 2007 00:00:00 -0700 04/07/2007 http://www.mortierbrigade.com/?id=news Awards- At the Cannes Advertising Festival Belgium has set a historic record. Our country scored 13 Lions. That's more than France, Holland, Sweden and Denmark. Our contribution? Lapperre Hearing Aid won a bronze radio Lion and 'Executive Cow'picked up the only Belgian film Lion. Dills Digestive Mints got three shortlists in the press category. And there were radio shortlists for Humo Mixing Cultures (BushDrunkReggae,Hitler,Nasrallah) and StuBru Save the world another day. Work - More than five million women need your help. Women. Lots of women. They're at the heart of our first campaign for Médicins Sans Frontières - our latest new client. The campaign kicked off last week with thousands of messages in a bottle that washed up on the beach of Oostende. It got some serious press attention, which we followed up with an insert presse. MSF has more than five million women in its waiting rooms. For their stories and how you can help, visit <A HREF="http://www.noodkreten.be" TARGET="_blank">www.noodkreten.be</A> and <A HREF="http://www.alaide.be" TARGET="_blank">www.alaide.be</A>. Mon, 2 Jul 2007 00:00:00 -0700 06/06 http://www.mortierbrigade.com/?id=news Awards. We're in advertising, so we love them. The parties, the gossip, the boosted and busted egos. We love it all. So here it is. Our ego-glossing list of prizes that we've picked up lately. Last Thursday we won five gold, eight silver and three specials at the <A HREF="http://http://www.totalexposure.be/ccb2007/sel.html" TARGET="_blank">CCB</A>, Belgium's most prestigious creative award, ranking us the night's second most awarded agency. Not bad for our second year at the CCB. Keep an eye on Media Marketing magazine that will update its <A HREF="http://mm.be/nl/news.php?id=744" TARGET="_blank">event report</A> with a full award list. "Veni, vidi, vici pour mortierbrigade" headlined this magazine after our seven prizes at the <A HREF="http://mm.be/fr/news.php?id=736" TARGET="_blank">Brand Activation Awards</A> last month. The jury awarded Materazzi Says, Zonder Haat Straat and eBay Unwanted Gifts with gold for getting massive consumer response - 'brand activation' - with "refreshingly clear and simple ideas". Now let's wait and see whether the Cannes Lions jury feels the same. <A HREF="http://www.canneslions.com/home/index.cfm" TARGET="_blank">The festival</A> kicks off on 16 June. Wed, 6 Jun 2007 00:00:00 -0700 15/04 http://www.mortierbrigade.com/?id=news Work - Street bums, disabled people, African women, Down syndrome patients - they all performed in our 'inverted Live Aid'-spot for radio station Studio Brussel. Real people, no actors. Announcing StuBru's yearly Best of Belgium concert PuntUit they called on everyone to take it easy for once: "Save the world another day" Work - To demonstrate Niko's domotica solutions we put a guy (Toon) in bed for 10 days at Batibouw. He wants to do nothing, and he needs to do nothing. Domotica does everything. News media immediately jumped on the story. Newspapers splashed it on their front page and Toon featured in a host of radio and TV interviews. Work - Newspapers Standaard, Dutch language, and Le Soir, French language, last month set out to bridge Belgium's cultural divide. We created a duo, Jean and Jan, embodying both parts of the country. They made <A HREF="http://www.janjean.be" TARGET="_blank">a series of entertaining video reports</A>. Supported by outdoor, online and print announcements. Work - There's still a gaping salary gap between women and men. So when it's that time of the month, don't be surprised when women are slightly cranky... We made <A HREF="http://www.equalpayday.be/EN/index.htm" TARGET="_blank">a series of films</A> to promote Equal Payday. Work - We made <a href="http://www.mortierbrigade.com/?id=750" >several spots</a> for the promotion of fish consumption. The main characters were, of course, fish - with an attitude. Work - For this year's Valentine, there was a free ribbed condom with every Humo Magazine. Click here to see the campaign. Fri, 11 May 2007 00:00:00 -0700 03/01 http://www.mortierbrigade.com/?id=news New clients: We're proud to welcome TMF and the Belgian Federation of Notaries. New team members Antoinette Ribas en Arnaud Pitz, a brilliant French creative team, join us from LG&F. Other reinforcements are Jef Raeman and Joost van de Loo, both strategic planners. Strategy chief Tom Himpe has joined Naked Communications in London, from where he continues to oversee operations. Awards - Eurobest At the Eurobest awards our Insults spot for Equal Pay Day won bronze and the print campaign for Wolters Kluwer got three nominations. Awards - 'Humo liegt' best Belgian Tv ad Our Humo Lies campaign for iconic magazine Humo has won the 'De Gouden Welp' for best Belgian television commercial. The jury comprised of 400 members from <A HREF="http://www.vepec.be" TARGET="_blank">Vepe</A>c, the Belgian association of promotion and communication. They voted for one of this years' 46 Belgian entries of the advertising festival in Cannes. <A HREF="http://www.marketinginteractive.be/?p=191" TARGET="_blank">Here</A> you'll find the complete Humo Lies case study (in Dutch). Work - Deutsche Bank's Revolution: 'Liberty, Impartiality, Rentability' The rights of savers and investors are at the heart of this integrated brand image campaign for Deutsche Bank. In addition to TV, radio (Mouche, Main and Pluie, and newspaper ads carrying the signature 'Liberty, Impartiality, Rentability', we used online advertising and direct mail. Prospects received a newspaper of the day wrapped in a personalised message. Work - SMS offer drives Thumb crazy Tempo Music finished the year with a funny TV commercial promoting their spectacular end of year offer. The 1000 free text messages drive brand icon Thumb absolutely crazy. Work - eBay indispensable during Christmas First we made a radio campaign promoting the eBay as the stress free alternative to Christmas shopping. Then we helped people deal with the massive problem of unwanted gifts by giving them acting lessons. (According to the Guardian "an estimated 4bn of gifts received by Britons this year were entirely unwanted". Check out the website, video clips (lesson 1, 2 and 3) and abribus. Work - eBay at heart of anti-landmine campaign eBay was also well presented in the Studio Brussels campaign against landmines. People could buy all kinds of stuff to support the good cause. Mortierbrigade offered a radio commercial to the highest bidder. Work - A Porsche-shaped steak... In the refreshment mints market Dills positions itself as the brand that helps your digestion, while the competition focuses on primarily on the refreshing experience. We advertised this positioning through images of 'fast food' '. Work - Smoking kills...your relationship Humo magazine aired a stop smoking commercial featuring Belgian celebrity comedian Herr Seele. In funny black & white style Humo warns that smoking is bad for your relationship. Work - Skynet targets newspaper readers Skynet is a portal with an expanding news service. To promote the immediacy of Skynet's online news we did a print campaign in the free newspaper Metro. Wed, 10 Jan 2007 00:00:00 -0800 analfabeten - ebay - shots http://www.mortierbrigade.com/?id=news Work - Lapperre ask the attention of your ears. In Belgium too little people are paying attention to their hearing problems. That's why Lapperre, market leader in Hearing Systems launches a big campaign on tv, in the press and in the streets. In our commercial (30&; & 45&;) a symphonic orchestra illustrates how we gradually loose our hearing. In the streets around the Hearing Centers a band will play without a sound. Work - 1 out of 10 people can't read this newsletter Illiteracy is a terrible thing, since it prevents people from reading or comprehending critical and crucial information. Most dramatically, an alarming 1 out of 10 people in Belgium suffers from it, in some form. On the national illiteracy day, we conceived a campaign to highlight this dramatic truth. Work - sp.a goes mobile it is a widely aknowledged fact that politicians need to get closer to their audience. We put this rule into practice for sp.a's local election campaign. On the one hand, voters could call all major sp.a politicians on specific days & times. On the other hand, you could see the politicians in action in your own commune, in a glass mobile truck. The action was announced through Metro. The decision of the party to give away their airtime on radio and television and offer it to some good causes got massive press attention. Work - Tempo Music: put your SMS on music For our second campaign for Tempo Music, we built on the concept of the previous year. This time, you can actually put your SMS's on music. On a special website, a little thumb -the mascotte of Tempo Music- is singing your SMS with enthousiasm, in the musical style that you have chosen. To announce this interactive mechanism, we used radio spots (Ik zie u ook graag, Ok, Examen, Slechte Pitta, Trop bu, Ok, Naissance, Scampi) and tv commercials (Slager, Opera, Mariachi & Teaser). Work - Top topicals Le Soir To illustrate a research by Le Soir on Flemish and French working habits and culture, we conceived these cartoons amplifying the clichés of both sides. It seems to be a sensitive subject, following the reactions in Flemish newspapers. Here is another top topical we recently made for Le Soir: "Leterme". Work - HUMO partners with eBay From time to time, we try to come up with interesting collaborations between some of our clients. HUMO and eBay was the latest successful example. eBay sold a fancy barbecue party for 20 people to the highest bidder, including a DJ, yummy food and a swimming pool. HUMO announced the action. Here are some pictures of the actual event. Work - The eBay story For an outdoor/online campaign for eBay, we conceived a visual story around three eBay objects, indicating that you can find literally everything on eBay. Work - Taste the Coke side of summer For those of you who have been living under a rock this summer, you might have missed that Coca-Cola launched its biggest marketing and communication effort of the last years. Objective: reposition Coca-Cola towards youngsters as the one and only, iconic cola brand. The acclaimed US agency Wieden Kennedy was rensponsible for this highly enjoyable Pixar-like animation film. On top of that, Coca-Cola invaded huge spaces all over Belgium. mortierbrigade created more than 200 different labels for the Coca-Cola bottles. Some messages urged people to call a telephone number, where they were welcomed with a range of happy messages (positive swearing, laughing, opening lines) Award - Shots announces Le Soir & Chocolat Jacques campaigns as most awarded Integrated Campaigns of the year Shots has given a Grand Prix for most awarded Integrated Campaign of the year to both <a href="http://www.mortierbrigade.com/?id=155" >Le Soir</a> and Chocolat <a href="http://www.mortierbrigade.com/?id=108" >Jacques</a>. Soon on a DVD near you. Wed, 20 Sep 2006 00:00:00 -0700 productbrigade - vis - materazzisays http://www.mortierbrigade.com/?id=news Work - Materazzisays.com reaches 500.000 visitors Our <A HREF="http://www.materazzisays.com" TARGET="_blank">viral initiative</A> on the Materazzi-Zidane incident, launched just 2 weeks ago, has reached almost 500.000 visitors and over 60.000 mails were sent, of which 9.000 addressed to mortierbrigade, to get hold of an internship as copywriter. We just put the best fragments online. Check them out. Work - mortierbrigade sleeps with the fish Flemish people are born with a piece of meat in their stomach. Fish remains all too often a rarity for special occasions. <A HREF="http://www.vis.vlam.be" TARGET="_blank">VLAM</A> has commissioned us to promote fish as a daily dish in Flanders and Brussels. The campaign will be launched end of September. Work - mortierbrigade & Verhaert launch productbrigade mortierbrigade, specialists in brand communication, and Verhaert, specialists in product design & development, join forces to create <A HREF="http://www.productbrigade.com" TARGET="_blank">productbrigade</A>. Productbrigade specializes in soft innovation, including new product and brand partnerships, original gadgets, improved design, new formats, or any tangible product innovation or development. By creating tangible experiences, productbrigade wants to create concrete added value for consumers, rather than empty advertising slogans and entertainment. The first project for productbrigade is for the Aquarius headquarters in London, to develop new coolers and vending machines for the whole of Europe. Fri, 28 Jul 2006 00:00:00 -0700 Zidane http://www.mortierbrigade.com/?id=news What did Materazzi really say to Zidane? What Materazzi did or didn't say to Zidane is up for speculation. But little does it matter. On this <A HREF="http://www.materazzisays.com" TARGET="_blank">site</A>, you can write your own version of the facts. The best writer wins an internship as copywriter at mortierbrigade. The site was made in ultra-speed by people of <A HREF="http://www.duvalguillaume-e.com" TARGET="_blank">DG-E</A> and <A HREF="http://www.stylelabs.com" TARGET="_blank">Stylelabs</A>. Wed, 12 Jul 2006 00:00:00 -0700